As a Carnivore brand, we're cautious of any and all new technology in our food. That said, sometimes in the alternative health space the alarm about a new technology can outpace the scientific basis for that alarm. Apeel politely reached out, and I now feel (under no duress) that we shared and promoted inaccurate information about the ownership and safety of Apeel. We just don't have the expertise to efficaciously comment on this technology, and so we will be removing our comments about the topic and we'll be leaving further discussion of Apeel to the professionals.
As carnivores, it sounded like just another great reason to eat meat but we got some things wrong, and accountability is something we take seriously as a brand. If we ever get ahead of ourselves again please reach out to us. We will correct the record. It's always good to have the discussion, despite our human failings. We may not always get it right, but we will always strive to improve the conversation.
Eat Meat.