Fat is the fuel, not sugar
Protein bars run on sugar. It's high protein, sure, but the crash is built in. Ours burns 20g of rendered fat and 10g of protein. Hours of steady energy without the crash.
Skip to product information
At a glance
- 20g fat, 10g protein. High fat, moderate protein to keep you full for hours.
- 0g carbs in Salted. A hint of raw honey in the rest. Never sugar or sweeteners.
- Rich, dense, slightly crumbly. Closer to a granola bar made of meat than jerky. Best cold, and you stop noticing by the second bar.
Four Things to Know Before Your First Bite
Three core ingredients. Just like our ancestors consumed, built for the modern day. Here's what you're actually eating.
Three ingredients. No slop.
Meat, fat, salt. That's it. A bit of honey and fruit in some flavors. We don't bolster protein with processed isolates or whey, or stabilize it with sugar alcohols and gums. Just food.
It tastes like meat
Savory, rich, and fatty. For the Apple Pie and Blueberry Thyme lovers, we add a hint of sweetness with raw honey and fruit. But this is nothing like the granola or candy aisle.
Eat like your ancestors
Pemmican fed Native American tribes, fur traders, and Arctic expeditions for centuries before anyone shrink-wrapped a protein bar. We didn't invent this, but we did perfect it.
FAQs
What is the Everyday Bar?
The Everyday Bar makes real, nutrient-dense food more accessible for everyday life without compromising on quality. Its convenient 1 oz (30 g) portion is designed for work, travel, the outdoors, or any time you need real food close at hand.
Inspired by founder Phillip Meece's experience as a military medic, it was developed around a simple belief: good nutrition should not be a luxury.
What is the difference between the Everyday Bar and the previous OG bar?
The Everyday Bar is 1 oz, compared with the 2 oz OG bar. It pairs 100% beef with grass-finished tallow and uses a more efficient manufacturing process, helping bring the price down from roughly $16 per OG bar to $6 for the Everyday Bar.
The changes come down to three things: the beef and tallow sourcing, removing about 80% of the previous manufacturing labor, and making the bar half the size. It remains veteran-owned and made in America.
What is the difference between wet and dry pemmican?
Meat is naturally 70 to 80% water, so moisture control is essential for safety and shelf stability. USDA guidelines identify 0.85 water activity as a critical threshold above which mold and bacterial growth can occur.
The Carnivore Bar uses a water activity meter to verify the product remains below 0.3 water activity. That dry, controlled state is central to true pemmican's long shelf life.
What quality beef and tallow are in the Everyday Bar?
The Everyday Bar uses 100% beef with no additives, paired with carefully sourced grass-finished beef tallow. The beef is tested to ensure it is free from antibiotics.
Grass-finished tallow naturally contains fatty acid compounds including CLA and stearic acid, along with trace omega-3s. The goal is a simple, accessible whole-food option with strong ingredient integrity.
What is the sugar content and source?
Sweetened flavors use real food only, including raw honey sourced from Sleeping Bear Farms. The formula avoids stevia, monk fruit, erythritol, sucralose, and allulose.
For a zero-sugar option, choose Salted.
Why did earlier Everyday Bar options include potatoes?
Potatoes have a long history as a traditional, energy-dense survival food. When cooked, cooled, and properly prepared, they can also develop resistant starch that supports beneficial gut bacteria.
Potato Ranch is not part of the current three-flavor lineup.
Is the Everyday Bar gluten-free, dairy-free, and lactose-free?
Yes. The current Salted, Apple Pie, and Blueberry Lemon Thyme Everyday Bars are gluten-free, dairy-free, and lactose-free.
Is the Everyday Bar high in histamine because it has an extended shelf life?
No. The Everyday Bar is designed with histamine sensitivity in mind. Histamine in beef can increase with extended aging. The controlled sourcing and production process helps manage histamine levels and maintain consistency.
Why do the bars have more fat than protein?
The Everyday Bar is designed as survival food, not a conventional protein snack. Fat provides sustained fuel and supports satiety, while protein supplies a bioavailable amino acid profile.
The fat-forward formula reflects the role animal fat has historically played in energy balance and long-duration nutrition.
What flavors are available?
The current Everyday Bar lineup includes Salted, Apple Pie, and Blueberry Lemon Thyme.
Do you use a special wrapper?
Yes. The wrapper is a multilayer composite with a high-grade metalized food-contact film similar to Mylar. It is designed to block oxygen and moisture, which is critical to the product's shelf stability, longevity, and fresh delivery.
Why use beef instead of beef isolate, collagen, or whey protein?
Real beef is a whole food with a naturally complete amino acid profile. Unlike isolated or blended proteins, it delivers protein together with naturally occurring nutrients such as L-carnitine, vitamin B12, and minerals in their intact food form.
The Everyday Bar is built as real food, not a protein supplement.
How is protein measured through nitrogen testing, and how can it be inflated?
Protein is commonly estimated with Kjeldahl or Dumas testing, which measures total nitrogen and converts it to an estimated protein value. It does not directly measure amino acid quality or bioavailability.
That means inexpensive nitrogen-containing compounds or free-form amino acids can raise the measured number without adding the same amount of complete, high-quality protein. The Everyday Bar relies on real beef instead.
Do you use shelf stabilizers, fillers, or preservatives?
No. The Everyday Bar does not use shelf stabilizers, fillers, preservatives, proprietary blends, or added amino acids to inflate protein content. Its shelf stability comes from the pemmican-style formulation and controlled production process.
What package options are available?
Choose 10, 20, or 50 bars directly in the purchase selector. The displayed price updates with the selected flavor, quantity, and purchase option before you add the bars to cart.
Where is the Carnivore Bar available for purchase?
The Carnivore Bar is available directly through this online store. It is manufactured in-house, providing control over ingredient sourcing, production, and final packaging rather than relying on a white-label copacker.
How are subscriptions handled?
Select Subscribe & Save to see the available delivery frequencies and current savings before adding your bars to cart.
What happens after I add bars to cart?
Your cart opens so you can review quantities and continue securely to checkout.
Everyday Bar reviews
Know what you are choosing.
Comparison point
Everyday Bar
Other "Clean" Bars
Ingredients
Everyday Bar
3: beef, tallow, salt
Other "Clean" Bars
20+ ingredients
Protein source
Everyday Bar
Whole grass-fed beef
Other "Clean" Bars
Whey, collagen, isolates, cheap nitrogen fillers*
Sweeteners
Everyday Bar
Raw honey, or nothing at all (0g carbs in Salted)
Other "Clean" Bars
Sucralose, allulose, sugar alcohols
Additives
Everyday Bar
None
Other "Clean" Bars
Seed oils, glycerin, soluble corn fiber, preservatives
Texture
Everyday Bar
Rich and dense. Takes a bar or two.
Other "Clean" Bars
Soft and unnaturally chewy
Made by
Everyday Bar
All made in-house in America
Other "Clean" Bars
A co-packer they will not name
After eating
Everyday Bar
Full, no energy crash
Other "Clean" Bars
Looking for another snack
* Protein is measured by nitrogen content, so cheap nitrogen-bearing compounds can inflate the number on the label. Ours can't be gamed. It's just beef.
Nutrient-Dense by Nature
Heme iron, B12, zinc, and the fat-soluble vitamins that only come with fats. Nutrition your body absorbs versus synthetic isolates.
Made the Slow Way
Slow-rendered, small-batch, made by hand with love in America. The process is what makes our food shelf-stable without preservatives.
For Everywhere Else
Food when you need it most. Glovebox, gym bag, lunchbox, or carry-on luggage. Anywhere the only other option is fake food.
A Million Bars In
Over a million sold since Phillip came home from Afghanistan and started making them by hand.
Grass-Fed, Grass-Finished Tallow
A cow's diet shows up in its fat long before anywhere else. Ours ate grass start to finish.
No Bloat
Most bars are filled with whey, isolates, gums, or sugar alcohols, the things most people can't digest. We skip the bloat.
Meat Lovers Unite
Every once in a while I’ll chomp one or two of [the Everyday Bars]. It’s super convenient.
Deeply satisfying in a way that plant or protein powder bars just can't touch.
If you are traveling, camping, hiking, at the airport, or just need something on the go, these are really great.
A Food Older Than the Food Industry
Phillip Meece joined the Army healthy and came home from Afghanistan sick and depleted. Meat helped bring him back to health, but finding a simple way to eat it wherever he was proved difficult.
He turned to pemmican, the meat-and-fat ration that fed tribes, fur traders, and Arctic expeditions for centuries. Making a stone-age food work on a modern production line took years and more than a dozen failed experiments.
Seven years later, it is still the only thing we make: real meat you can eat anywhere, made by hand, with nothing in it that should not be.
