For decades, the nutrition world has villainized fat, demonized red meat, and insisted that cholesterol is something to fear. Yet study after study is painting a very different picture, especially when it comes to the brain. The truth is simple and surprisingly refreshing: the human brain is a fat-hungry organ, and cholesterol is one of its most essential building blocks. When you start feeding your brain what it actually needs, everything from memory to mood to long-term cognitive resilience begins to shift in the right direction. The memes below say it loud and clear, so let’s break them down one by one.
Study Finds Animal Fat Reduces Dementia Risk by 18% — The Brain Needs Cholesterol

A recent study made waves by reporting that the very fats found in butter, red meat, eggs, and tallow may reduce dementia risk by 18 percent. This flips the old narrative on its head. For decades, the messaging has been “fat equals danger,” yet the data shows that cholesterol-rich foods may support long-term cognitive health rather than harm it. Considering that dementia rates are skyrocketing in societies that adopted low-fat guidelines in the 1980s and 1990s, researchers are finally beginning to ask the obvious question: Did we get fat and cholesterol all wrong? If the brain thrives on these nutrients, restricting them may have been one of the biggest health missteps in recent history.
“Fat Lot of Good” — Butter, Meat, and Eggs Linked to Lower Dementia Risk

Mainstream media even picked this up, which says a lot. Headlines highlighted that the fats naturally occurring in animal foods appear to offer a protective effect. Researchers suggest that these findings could pave the way for new prevention strategies, particularly since dementia remains one of the most difficult conditions to treat once it begins. The attention is deserved because it strikes at a bigger truth: dietary cholesterol has never been the enemy. Your body tightly regulates cholesterol levels. When dietary intake is low, your liver just makes more. This study suggests that giving the body high-quality sources of cholesterol might actually spare the brain from long-term decline.
25% of the Body’s Cholesterol Lives in the Brain — and It’s Essential

This meme captures one of the most under-discussed biological facts: a full quarter of your body’s cholesterol is housed inside your brain. It’s there for a reason. Cholesterol helps build cell membranes, repair neurons, and make myelin, the fatty insulation that keeps your nerve signals fast and efficient. Without cholesterol, brain cells can’t communicate properly. That means every thought, memory, emotion, reaction, and movement depends on this molecule. When you feed your body nutrient-rich animal fats and eggs, you give your brain the raw materials it needs to function at its best.
Animal Fat and Cognitive Performance: The NHANES Findings

Another compelling piece of evidence comes from an NHANES analysis showing that individuals with higher levels of long-chain saturated fatty acids consistently perform better on cognitive tests. These people exhibit stronger memory, sharper focus, improved problem-solving, and better decision-making skills. Modern nutrition trends often prioritize “brain-boosting” plant foods like walnuts or spinach, but the data keeps pointing toward the fatty acids found in meat and dairy as the true cognitive workhorses. These fats are structurally similar to those already present in the brain, which may explain why they appear so beneficial.
“Brain-Boosting Foods”: The Ones You Actually Need

This meme nails the contrast perfectly. Popular culture tells us that seeds, greens, and plant fats are the secret to better cognition. Yet when you look at what the brain is made of—and what it prefers metabolically—it becomes clear that foods like salmon, eggs, steak, and yes, the Carnivore Bar, provide the nutrients most directly involved in brain health. Omega-3s, saturated fats, cholesterol, B12, heme iron, carnitine, and fat-soluble vitamins all play crucial roles in neurological function. These nutrients are either absent or poorly absorbed from most plant foods. The human brain evolved on animal nutrition, and it still depends on it today.
Low Cholesterol and Behavioral Problems: What Happens When the Brain Is Starved?

When cholesterol drops too low, the brain begins to malfunction. Research has shown associations between low cholesterol and increased aggression, antisocial behavior, depression, and even suicidal tendencies. One striking study found that male prisoners with violent histories tend to have significantly lower cholesterol levels. The connection makes biological sense: cholesterol is required for serotonin receptor activity and neurotransmitter function. When the brain doesn’t have enough of it, mood regulation becomes compromised. Starving your brain of cholesterol isn’t just harmful—it can be dangerous.
Children Deprived of Cholesterol Experience Stunted Brain Development

Children’s brains grow at rapid speed, and cholesterol is a foundational nutrient in that growth. Infants and toddlers who receive inadequate cholesterol are more likely to experience reduced brain size, lower IQ, delayed processing, and learning difficulties. This is one reason human breast milk is naturally high in cholesterol. It’s also why low-fat diets for children have repeatedly failed. Developing brains require cholesterol the same way they require sleep, oxygen, and glucose. Removing this essential molecule during critical windows of growth sets children up for lifelong neurological disadvantages.
Statins and Brain Health: Lowering Cholesterol Too Much Can Be Dangerous

Finally, the meme highlighting statins raises a valid and often overlooked concern. While statins do lower cholesterol effectively, excessively low cholesterol can deprive vital organs—especially the brain—of the raw materials needed for normal function. Multiple studies have shown increased rates of dementia and Parkinson’s disease among long-term statin users, particularly in older adults. The brain depends on cholesterol for synapse formation and repair, and when statins disrupt this process, cognitive decline may accelerate. Not everyone reacts this way, but the risk is well documented and worth serious consideration.
Closing Thoughts
Animal fats aren’t the villains they were made out to be. They’re foundational nutrients that support the brain, stabilize mood, sharpen cognition, and protect against long-term decline. The science is finally catching up with what our ancestors knew instinctively: a well-fed brain is a fat-fed brain. And in a world where most people walk around exhausted, foggy, and undernourished, the Carnivore Bar offers a simple solution—nutrient-dense fuel packed with the fats your brain has been craving all along.
Citations
- Shen, Yanxin, et al. “Association between the Circulating Very Long-Chain Saturated Fatty Acid and Cognitive Function in Older Adults: Findings from NHANES.” Journal of Alzheimer’s Disease, vol. 95, no. 3, 2024, pp. 1057–1070. PMC11022414.
- Repo-Tiihonen, Eila, et al. “Total Serum Cholesterol Level, Violent Criminal Offenses, Suicidal Behavior, Mortality and the Appearance of Conduct Disorder in Finnish Male Criminal Offenders with Antisocial Personality Disorder.” European Archives of Psychiatry and Clinical Neuroscience, vol. 252, no. 1, 2002, pp. 17–22.
- Panza, Francesco, et al. “Dietary Fats, Cognitive Decline, and Dementia.” Journal of Alzheimer’s Disease, vol. 66, no. 1, 2018, pp. 127–148.
- Schaefer, Ernst J., et al. “Low Serum Cholesterol and Increased Risk of Depression and Suicide.” The Lancet, vol. 339, no. 8795, 1992, pp. 727–729.
- Haleem, Muhammad A. “Cholesterol and Serotonin: An Integrative Discussion.” Metabolic Brain Disease, vol. 34, 2019, pp. 1325–1335.
- Ravnskov, Uffe. “Statins and Dementia.” Expert Review of Clinical Pharmacology, vol. 8, no. 3, 2015, pp. 267–269.