Our Sourcing

Carefully Sourced Ingredients

Our Grass-Finished Beef is raised with integrity and sourced from Joyce Farms

Joyce Farm Cow

Joyce Farm's Heritage Beef is raised with a quality taste in mind. Their Aberdeen Angus cattle graze in open pastures on a diet of perennial grasslands and are raised by small farmers using traditional methods that have been passed down through generations. They raise beef in an environmentally friendly system that works to restore the land, not exploit it. Regenerative ranching is not only good for our planet, but also creates a higher quality product. The result is delicious, naturally flavorful meat that is a favorite among even the most discerning chefs, foodies, and home cooks.

We choose to source the meat for our flagship product, our grass-fed beef bar, from Joyce Farms because they’re dedicated to both quality and taste. They use a heritage line of Aberdeen Angus Beef that has an unparalleled flavor; the abundance of marbling and its buttery texture is proof that their methods of sustainable farming is worth the extra effort. We’re so glad to be in partnership with a group of people who are active in providing ethically sourced, delicious meat.

But, we're not dogmatic. Our personal beliefs and preferences aside, we believe that any animal product is going to be more nutritious and better for the planet than GMO monoculture crops. So we also offer a grain-finished option for The Carnivore Bar. All of our ingredients are high-quality USDA certified and approved.

We are dedicated to providing a healthy 100% meat-based bar that you can travel with no matter what your paradigm or preference.