Hi everyone,
We have a rule in our family. I thought it was dumb at the time. Don’t quit. You can do any after-school program, enroll in any sport you want, do whatever you want to do. But if you start a season, a club, a play...whatever it is, you finish it.
I thought that was a pretty arbitrary and pointless rule as a kid. It irked nearly all of my siblings too. If there were a million things to do and you just wanted to try something why couldn’t you just do something a few times then bail? Many passionate arguments were attempted and failed in the pursuit of quitting a commitment, but none of our excuses were ever given any quarter. It seemed a waste to me, to limit our experiences like that, when there were so many things out there to try and it was impossible to try them all. But the rule remained, because there was wisdom in it that I couldn't see at the time. As it turns out; it was probably one of the most valuable things I ever learned. Sticking with something through the challenges and difficulties inherent in any endeavor is never fun in the middle. As an adult, it's a principle I’ll always remember. And though I’ll never fully live up to it, it's a beautiful aim. So it is with great pleasure that I officially announce that we have finally finished fulfilling the Kickstarter. Really, this is just the beginning. We’re just getting started. But thank God we stuck through it and didn’t quit...because there were a lot of close moments.
Speaking of getting started, the pre-order was a resounding success. About a third of our total backers were pre-order supporters over the past year. And they’ve been patiently waiting all this time for their bars just like the original Kickstarter backers who pledged in March, and now it's finally their turn to try The Carnivore Bar. So it’s no time to rest on our laurels, but time to get to work. Time to launch the website, officially open for business, and kick some tail. Next step is getting all those pre-orders fulfilled!
There is no way I could have done this without you. I’m proud I didn’t quit. But the real thanks is to each and every one of you. If it weren’t for your support I would have. No one is an island. We’re a tribe. And all the personal strength in the world wouldn’t have made the difference that your support, encouragement, and faith in me did. I got through this because you gave me the chance to do something for the community. To make something of myself and solve a real problem. You as a group entrusted me with making this dream a reality. And I owe it all to you. Creating something new that has never existed is always a grueling and arduous process. But thanks to you wonderful people it’ll never be thankless. I can never fully express my gratitude.
- Phillip Meece
P.S.
1. The new wrappers are here and from now on you should get the bars you ordered correctly labelled. In the previous versions of the wrapper, stickers on the top right hand corner of the box describe the variety of bars you received. Apparently, according to support questions, I did a terrible job explaining that. I’m sorry folks. I had to wrap them with what was currently available in order to get the bars to you without further delay. So we used our original wrapper, grass-fed salted, for all varieties, and added stickers to each box. Sorry for the confusion folks. Grain=Grain-fed, Rocks crossed out=Salt free. 
2. Additionally we had some comments that some people really hate the grass fed taste. I get it. I made the grain fed variety for precisely this reason. Just because you aren’t a fan of grass-fed beef doesn’t mean that you’ll hate the carnivore bar. Many people have said that they prefer the grain-fed version of the bar to the grass-fed, even amongst those who eat grass-fed beef. I’m not here to sway you one way or the other, but we do make a version without any “grass-fed flavor”. Eat the meat you like! If you tried the grass-fed version and disliked the flavor, try the grain-fed version. We support low carbers of every preference. We made this product because we saw a need not being filled and my wife and I wanted a product just like this for ourselves and so did you! You should have the version you want, just put the ideology aside and Eat Meat! Grain-fed/Grass-fed, whatever floats your boat. So long as we’re putting people first over dogma.
P.P.S. It seems shouting people out has become a bit of a habit here at TCB so why break the trend? Here’s some Shawn Baker love, probably long overdue. Buy his fantastic book full of valuable wisdom on every page, and check out what he’s doing over at MeatRx! Probably eating steak and kicking ass. Just my guess. ; ) He also was in this awesome interview this week with Tom Bilyeu Check it out!
This originally appeared on Kickstarter.
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