“There’s a deep idea in the west, pick up your damn suffering, and bear It! And try and be a good person, so you don’t make it worse. Well that’s a truth, you know."
Life is suffer, yes! Well who wants to admit that? Well just think about it- so what do you do in the face of that suffering? Try to REDUCE it! Start with yourself, what good are you?
How do you overcome the suffering of life? Be a better person! That’s how you do it. Well that’s hard. It takes responsibility. Well I think if you say to someone, you want to have a meaningful life? Everything you do matters, that's the definition of a meaningful life! But EVERYTHING YOU DO MATTERS…so you’re going to have to carry that with you. Or do you just want to forget about the whole ‘meaning’ thing! Then you don’t have any responsibility, because who the hell cares?
Which one do you want? Well ask yourself: which one are you pursuing? And you’ll find very rapidly that it isn’t the majority of your soul that’s pursuing the whole meaning thing!
It’s the oldest story of mankind; get yourself together, transcend your suffering, see if you can be some kind of hero, make the suffering in the world less. Well, that’s the way forward...”
This is an excerpt of a talk from a hero of mine, Dr. Jordan Peterson. He very much started me on this path. And this embodies the current moment for The Carnivore Bar. We want to make a food for carnivores or low carbers, make it easier to travel without having to involuntarily fast, and in so doing alleviate some of the unnecessary suffering in the world. We’re trying to solve the problem for the community and make this way of eating more accessible.
That means facing our own inadequacy and the difficulties that stand in the way of any entrepreneur who attempts to solve a significant problem. Give it your best, fail repeatedly, don’t give up, become better, then overcome it. Say “good” in the face of adversity, and bear it! I have to say that this community and this endeavor has changed me as a human being. I’ve certainly burnt off some dead wood off of my character and left behind a rather selfish child and stepped into the man I feel I always should have been. I’ve found my raison d'être. I feel called to solve this thing if it’s the last thing I do. So without further ado it’s my great pleasure to announce to you that we’re finally shipping.
Say that we don’t currently have all of the Kickstarter Bars made yet. But we are starting to run out of room to store them and we need to start sending them to you fine folks who backed us. These bars are the grass-finished bars with salt which is our original version of the bar. Half & half, as well as grain-finished and unsalted bars, are being made as this update is being written.
We’ve worked through both the metaphorical and literal darkness to get these bars to you.
Gone from old and dilapidated power in the basement...
To reliable power that we actually have access to.
Got truly hot water (180°F) with an industrial hot water heater to manage our clean up process. You wouldn’t believe how hard it is to clean up tallow without it.
Wrote you a nice message and put it in each box.
We’re hard at work making dried beef to the point of creating a stockpile. The tallow has been our chief holdup this November. Now we finally have what we need to accelerate production speed. Our grain-finished bars are now sourced through Gilson’s food and all of those logistics are now finalized.
We ran a new set of lab work because our formula had to change due to texture goals, and we are hitting 83% of calories from fat, pretty much dead on our goal of matching the Paleolithic Ketogenic Diet from Paleomedicina ratio of 82% or Amber O’Hearn’s Keto Animal Foods and Mikhaila Peterson’s Lion diet. The goal being we want to meet the strictest version of your expectations in order to be a part of your lives for years to come. Thanks for bearing with us through our growing pains. Speaking of which, my one and only full time employee Mikey you saw working in the dark earlier so dedicatedly, also welcomed his daughter into the world last week.
Her name is Mabel, and no her daddy was not making carnivore bars during her birth!
I forget sometimes that just because we look cool online that a lot of folks don’t know how small The Carnivore Bar is as a company. We have just two full time employees, me and Mikey. So please look for the tracking numbers that will be hitting your mailboxes this month and resist the temptation for all 500 of you to send me direct messages… I will do my best to answer them, but you will not like how long it takes me. All of this that we’re trying to do, thousands of thousands of bars, with legal paperwork and red tape and craziness to boot, we’re attempting with a teeny tiny team on the ground. We do have an amazing support team of consultants and partners with Hedgewood that just joined us, and my wife Merry Ellen who serves as web/marketing guru and Phillip-wrangler. This team has been vital to keeping my head on straight throughout the whole process and I couldn’t have done any of this without their constant support.
The point is, that we deeply appreciate you backing us and believing in us. We depend on your continued goodwill, patience and enthusiasm for this journey. You mean everything to us, and you give us a reason to keep fighting tirelessly to make this dream a reality. It is both an honor and a privilege to serve you. I hope you’ll continue to put your faith in us as we hope to deliver you the pemmican bar you wished someone out there would make. Well here we are making it.
Thank you for supporting us! Everything you do matters!
PS. in other great news Diana Rogers started an Indiegogo campaign to help fund her SACRED COW project and TODAY ONLY, Butcher Box is matching donations. If you can find it in your heart to help tell the story of how cows can help save the world, jump on over and support this great rancher and filmmaker. I met her at the Grass-fed Exchange and she’s every bit as sincere as she seems. Partnering with another one of my heroes Robb Wolf, it seems like a dynamic duo that’ll be hard to beat. I’m glad that such great people are taking it upon themselves to set the record straight on the misleading information about animal agriculture.
#notsponsored just love them
P.P.S. If you are a pre-order supporter via Backerkit then your items will make it to you by the end of January. Sorry you’ve gotten bumped, but I have to put the Kickstarter first since they’ve been patiently waiting since March. I have not forgotten about you. And we will deliver exactly the same quality or better, it’ll just take us a little longer than we hoped. Thank you for believing in us.
This originally appeared on Kickstarter.